The world simply cannot stop watching Spider-Man: Brand New Day. The film’s trailer, released on March 17, crossed one billion views in four days — an achievement no movie trailer had ever accomplished. Tom Holland’s Spider-Man has officially entered a category entirely of its own.
Spider-Man: Brand New Day is the fourth chapter of the MCU’s Spider-Man saga and is set within Phase Six. Directed by Destin Daniel Cretton with a script by Chris McKenna and Erik Sommers, it continues directly from No Way Home. In that film’s ending, the world was made to forget Peter Parker entirely, and Brand New Day explores what comes next for a hero with no identity.
Data from WaveMetrix placed the total at 1.1 billion views by Tuesday, with 718.6 million views counted in the first 24 hours alone. That figure demolished the record held by Deadpool & Wolverine’s Super Bowl teaser, which reached 365 million views in February 2024. It also surpassed No Way Home’s trailer record of 355.5 million and the entertainment giant GTA VI’s one-day record of 475 million.
Part of what makes the trailer so compelling is its emotional honesty. It shows a Spider-Man who is truly alone — not just without allies, but without recognition, without context, without the people who make him who he is. This portrayal of isolated heroism clearly resonated with global audiences who connected to the vulnerability on screen.
Tom Holland is joined by Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Mark Ruffalo, Tramell Tillman, and Michael Mando in the film. Brand New Day opens globally on July 31 and is set for a wide multilingual release in India including Hindi, Tamil, Telugu, Kannada, Malayalam, and English. The world is counting down to July 31 with unmistakable enthusiasm.